Expanded the Skoll Foundation’s storytelling excellence to social media
Skoll Foundation is a prominent social impact foundation known for advancing the concept and practice of social entrepreneurship.
Project Details
Client: Skoll Foundation
Issue Areas: Health Systems, Climate Action, Economic Opportunity, Democracy, & Equity
Role: Digital Platforms Manager
Challenge
Grow engagement and reach on a legacy LinkedIn account whose metrics typically only surged during the annual Skoll World Forum, then went quiet.
The goal was to build a year-round narrative engine instead of a single-event spike machine.
This also had to be done while the impact sector was under unprecedented attack, telling real, solutions-oriented stories when many were struggling.
Outcomes
LinkedIn year-over-year growth:
Followers ↑ 28%
Engagement rate ↑ 83%
Post clicks ↑ 110%
Sustained growth across the year
When legacy channels act like new startups.
A narrative-first content strategy, quality over volume, the introduction of short-form video, and approachable storytelling delivered sustained growth on a channel long past its early growth phase.
See Inside Campaigns That Fueled Growth
Translated complex concepts into accessible content formats that drove engagement
Celebrated Skoll World Forum speakers through a shared narrative
Equipped portfolio principals with a single, easy-to-share link to bring funders into the story