Expanded the Skoll Foundation’s storytelling excellence to social media

Skoll Foundation is a prominent social impact foundation known for advancing the concept and practice of social entrepreneurship.

Project Details

Client: Skoll Foundation

Focus: Content Strategy & Production

Role: Strategy, research, storytelling, production support

Project Type: Case Study / Campaign Content

Content strategy & production

Role:
Digital Platforms Manager

Responsibilities:

  • Led content strategy and platform management to elevate Skoll’s digital presence as a force for social impact.

  • Managed channel operations and reporting to reach global leaders, major funders, and policy influencers shaping systems-level change.

  • Collaborated across teams and partners to amplify the voices of Awardees and Grantees advancing systemic change.

Challenge

Grow engagement and reach on a legacy LinkedIn account whose metrics typically only surged during the annual Skoll World Forum, then went quiet.

The goal was to build a year-round narrative engine instead of a single-event spike machine.

This also had to be done while the impact sector was under unprecedented attack, telling real, solutions-oriented stories when many were struggling.

Outcomes

LinkedIn year-over-year growth:

  • Followers ↑ 28%

  • Engagement rate ↑ 83%

  • Post clicks ↑ 110%

  • Sustained growth across the year

When legacy channels act like new startups.

A narrative-first content strategy, quality over volume, the introduction of short-form video, and approachable storytelling delivered sustained growth on a channel long past its early growth phase.

Campaigns That Fueled the Growth

Click the images to see inside some of the campaigns that fueled this growth

Skoll World Forum Pre-Event Promotion

Skoll Awardee Long Tail Campaigns

Stanford Social Innovation Review Series

Skoll Awardee Long Tail Campaigns

Reigniting the American Dream

How Apis & Heritage is investing in new pathways toward prosperity for all

Inspired by the abundance of incredible footage gathered to produce the Awardee short films and the incredible impact of the Awardees, I recognized an opportunity to expand the scope of our storytelling on their behalf. Apis & Heritage Capital Partners was the first Awardees featured.

Challenge

Take MBA-level finance speak and make it accessible to impact-curious investors.

Solution

Rich media web feature and engaging social media campaign.

Media-rich web feature:
Reigniting the American Dream
How Apis & Heritage is investing in new pathways toward prosperity for all via employee ownership.

Outcomes

  • Translated A&H’s model into clear, accessible graphics they can use to tell their story anywhere.

  • Equipped portfolio principals with a single, easy-to-share link to bring funders into the story.

  • Campaign met benchmarks, above industry average, with a lasting runway for continued reach.

Social Campaign

  • Post 1 - Cover Image

    Apis & Heritage Campaign Cover

  • Post 1 - Image 2

    Apis & Heritage Campaign - Post 1

  • Post 1 - Prosperity for All

    Apis & Heritage Campaign - Post 1

  • Post 1 - Founding Partners

    Apis & Heritage Campaign - Post 1

  • Post 1 - investment Opportunity

    Apis & Heritage Campaign - Post 1

  • Post 6 - From Niche to Norm

    Apis & Heritage Campaign - Post 6

  • Post 6 - Capital

    Apis & Heritage Campaign - Post 6

  • Post 6 - Capacity

    Apis & Heritage Campaign - Post 6

  • Post 6 - Complexity

    Apis & Heritage Campaign - Post 6

  • Post 6 - Conclusion slide

    Apis & Heritage Campaign - Post 6

Skoll World Forum Promos

The annual Skoll World Forum assembles social entrepreneurship leaders at Oxford University to discuss solutions to the world’s most pressing problems.

Challenge

The Forum’s social campaigns historically had low visual variety, low depth, and exceptionally low engagement, except for VVIP promotions.

Solution

Developed archetypes of speakers as the “Heroes of Social Impact.”

These epithets translated their complex, systemic work into clear and memorable identities that anchored them within a shared story of global change.

Outcomes

The campaign transformed speaker promotion from simple event marketing into a more memorable narrative system, giving each leader a distinct identity within the broader story of global social impact.

Heroes of Social Impact

  • Rachel Klienfeld

    The Scholar Strategist

  • Dr. Denis Mukwege

    The Humanitarian Healer

  • John Palfrey

    The Change Accelerator

  • Daniela Orofino

    The Strategist for the Forest

  • Mindy Lubber

    The Ethical Entrepreneur

  • Trevor Noah

    The Dream Catalyst

  • Edwin Macharia

    The Architect of Possibilities

  • Archana Soreng

    The Indigenous Innovator

Stanford Social Innovation Review Series

Journey to Transformation

A flagship thought leadership campaign built around a two-part, nine-article series in Stanford Social Innovation Review. It outlined Skoll Foundation’s theory of change and featured bylines from 12+ Awardee and Grantee leaders.

Challenge

Take an academic article series and translate it into an engaging social media campaign.

Solution

Build out a three-phase digital campaign.

  • Phase 1: Launch, November 2024
    Introduced the series with individual posts for each article, featuring concise summaries and stylized graphic carousels using the article head, subhead, and author images.

  • Phase 2: December 2024
    Extended the narrative by creating cut-down videos from existing footage of the organizations featured in the articles.

  • Phase 3: February 2025
    Iterated on what performed well in the first phases to craft more nuanced posts that signaled to the algorithm this campaign should reach beyond the daily audience. These posts performed better over time, proving the campaign could grow stronger rather than fade.

Outcomes

This three-phase campaign was designed to grow the overall prominence of the LinkedIn presence, so every post that followed could perform better.

It worked.

  • Page reach ↑ 27%

  • Page impressions ↑ 23%

  • Page views ↑ 53%

  • Page clicks ↑ 159%

The lift in performance was clearest toward the end of the campaign, when posts were consistently over-delivering on benchmarks.

Featured Post Performance

Accelerants of Social Impact Defined Post Performance

  • Impressions: 13.6K

  • Engagement rate: 21.5%

  • Link clicks: 2.6K

Accelerants of Social Change Defined

  • SSIR Standford Social Innovation Review

    Cover Slide

  • SSIR Stanford Social Innovation Review

    Bridge Builders Definition

  • SSIR Stanford Social Innovation Review

    Collaborative Philanthropy Definition

  • SSIR Stanford Social Innovation Review

    Government Partnerships Definition

  • SSIR Stanford Social Innovation Review

    Mission-Aligned investing Definition

  • SSIR Stanford Social Innovation Review

    Monitoring, Evaluation, & Learning Definition

  • SSIR Stanford Social Innovation Review

    Narrative Change Definiton

Next

Represent Us