Challenge

The Awardee short films left far more footage on the shelf than they used. I turned that surplus into a repeatable program: a richer story for every Awardee, running all year instead of fading after one premiere. Apis & Heritage was the hardest test. They buy companies and move them to employee ownership, building wealth for workers who rarely get a stake. If the format could make MBA-level finance click for impact-curious investors, it could work for anyone.

Solution

For each Awardee, a media-rich web feature plus a social campaign, all cut from existing footage. The A&H flagship: "Reigniting the American Dream." Each one turned a dense model into clean graphics that told the story without the jargon. One link did the work of a pitch deck.

Outcomes

• A repeatable engine that extended every Awardee's reach beyond their film and the Forum.

• Each model translated into shareable graphics the teams still use anywhere.

• Engagement above industry benchmarks, with evergreen features that kept drawing reach after launch.