About

I’m Saralynn Finn

founder of Sett & Sley.

I’m a strategic growth and communications leader working at the intersection of digital strategy, narrative, and systems change.

I partner with purpose-driven organizations to translate bold visions into clear strategy, durable infrastructure, and measurable impact, especially in moments of complexity or transition.

My work spans philanthropy, social impact, health equity, and civic innovation spaces. Across roles, I’ve led cross-functional initiatives that align brand, performance, and purpose, and built and launched digital platforms in service of that strategy. I’ve partnered closely with executive leaders to clarify priorities, reduce silos, and strengthen trust, including during high-stakes moments. This work has contributed to meaningful audience growth, engagement gains, and the successful launch and adoption of new programs at scale.

Before working in business development and marketing, I spent years doing hands-on care. I stewarded healthcare clinics for unhoused people, served as a doula supporting families through birth, and tended a small herd of milk goats. That grounding continues to shape how I lead: with steadiness, patience, and deep respect for pacing that builds trust.

As a consultant, I’m known for being both a strategic partner and an operator. I’m especially drawn to work that treats communications as a core lever for impact at scale and culture change.

Consulting Services

Support for mission-driven
businesses and organizations.

I support purpose-driven organizations through two core service areas:

01

Growth Marketing

Brand identity, SEO, content strategy, customer journey mapping, digital campaigns, retention, analytics, and strategic partnerships.

02

Business Development

Startup guidance, new business strategy, market expansion, execution support, and practical frameworks for sustainable growth.

Tools

Tech Stack

Tools and platforms I use to organize work, support collaboration, and keep complex projects moving.

Adventure

My Life is an Adventure

Because I seek out challenges and make strategic gambles. I’ve learned to feel at home wherever meaningful work is unfolding. If my hands are building and my feet are moving, I’m doing it right.

Let’s build something exciting together!

Have a complex project, campaign, or story that needs more clarity?

I’d love to hear what you’re working on.