Built a digital learning community for election officials from scratch
The National Vote at Home Institute is the country's leading nonprofit advancing robust mail ballot access, working directly with election administrators on policy, implementation, and best practices.
Project Details
Client: National Vote At Home Institute
Issue Area: Democracy Strengthening
Role: Program Innovation & Community Building — strategy, design, content, platform development,
Challenge
Build a sub-branded, coherent program where election officials could communicate with NVAHI and each other — privately, securely, and in a format they would actually adopt. Election officials are risk-averse by professional necessity.
Solution
A multi-month marketing program to build community before and after launch — using the content formats (weekly emails, webinars) the audience already trusted. A private platform with a Resource Library, Topical Chats, and Event Hosting infrastructure. A structured 6-month course on voter communication best practices.
Outcomes
10% market share among election officials pre-enrolled before launch
25% email open rate on weekly communications
100–200 attendees at weekly events
Live private platform
Adoption starts before launch
Getting risk-averse professionals onto a new platform doesn't start with the platform — it starts with deep listening. We built the platform they wanted.
Promo Reel
Memes for Election Wonks
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Wonky takes on memes
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Memes!
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Wednesdays were for newsletters & webinars
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Weekly Webinars with Live Learning & Q&A
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Wonky memes!
High Production Value Educational Videos
Bespoke Branding
Budgeting, Staffing Issues, and Equipment Icons
Let’s build something exciting together!
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