ServicesFractional Strategic Communications Partner
Senior visibility and growth partner for purpose-driven organizations whose needs have outpaced the team’s capacity
Challenge
You and your team are stewarding a serious mission with real impact.
Your strategic communications needs have outgrown what your team can carry.
You've had social posts that took off, campaigns that performed okay but didn’t reach their potential, a website refresh, a decent year-end appeal, a gala that broke even, and instead of feeling like wins they felt like proof of what you could do with senior capacity you don't currently have.
The work that would actually move your visibility and growth forward, a clear message, a steady content rhythm, thought leadership for your ED, a real journey for HNWI, or a sustaining giving program, keeps getting back burnered to whatever's on fire that week. You have some budget to fix it but the usual paths just don't fit what the organization needs.
Nonprofits that invested in professional brand design in the past two years were 50% more likely to see fundraising revenue increase. Multichannel donors — the ones reached through a real campaign, not a single channel — give up to 3x more over their lifetime and retain at double the rate of single-channel donors. And at the top of the pipeline, where the stakes are highest: roughly 88% of nonprofit revenue comes from just 12% of donors, which means the HNWI relationships without a deliberate cultivation journey are usually where the most money gets left on the table.
Your known options don’t fit you situation
There’s pros and cons to every choice but each one of your options has a dealbreaker.
Hire a senior in-house Communications Partner full-time: The right level of expertise, but a six-figure salary line plus benefits means putting all your eggs in one basket, and finding the right person for a role like this isn’t easy. You’ve seen them sit open for months at other organizations, and sometimes they don’t even get filled.
Bring in an agency or firm: All the bells and whistles, but expensive and because of the turnover the newest account manager is forever relearning your work.
Hire a one-off consultant: You get a strategy or a deliverable, then when their contract is complete and implementation goes back to you or your team, when capacity was the main problem to begin with.
Stretch your existing team: The default answer most of the time, and the one leading to burn out for everyone.
None of these get you a plan or a narrative that moves funders and partners to act and support sustainably, at a cost and commitment that matches where your need.
A model built for this exact gap
There's an option between the expensive full-time senior hire and the consultant who disappears: a Fractional Strategic Communications & Narrative Growth Partner.
Companies use fractional executives when they need senior expertise, part-time cost, no permanent salary line. You buy a fraction of an experienced operator's time. Because they're experienced, they're fast. What costs a stretched team weeks of false starts, they do in a focused fraction of the time.
And because it's an ongoing relationship, not a one-off, it builds visibility and growth that compounds. No project that drops in a brand refresh or a burst of visibility builds a durable, consistent presence that drives sustainable engagement and support.
What fractional fixes
Expertise: A senior operator, not a stopgap or an overstretched leader holding it part-time.
Cost and commitment: Senior-level work for a fraction of a full-time senior salary, with no benefits or tax obligation.
Burnout: Visibility and growth comes off your team's plate.
Continuity: The relationship is steady, your visibility and growth doesn't pause because a staffer leaves or a role sits open.
Candor: Someone who's seen what works across many organizations, and who will tell you when an idea is busywork instead of billing for it.
Fractional FAQ
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Senior-level work without a senior salary, benefits, taxes, or the months it takes to fill the role. Nothing to recruit or onboard, and your fractional is focused only on visibility and growth, not pulled into everything else. If something is more make-work than meaningful, they'll tell you.
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An agency keeps the expertise on their side and relearns your work on your dime. A consultant hands you a plan and leaves you to run it. A Fractional Strategic Communications & Narrative Growth Partner sets the strategy and does the work, as part of your team, for the long haul.
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No one honest guarantees a specific number on reach, engagement, or earned media; anyone who does is selling. Treat year one as the investment, because visibility and growth compounds with consistency. For reference: at the Skoll Foundation, engagement reached 9.9%, more than three times the 3% nonprofit LinkedIn benchmark, alongside 83% engagement growth and 28% follower growth year-over-year. At RepresentUs, year-end fundraising grew 5x and email subscribers grew by 100K in the first year. The NVAHI EO Hub reached 10% national market share before it even launched.
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Less day to day, but not zero. Plan on about an hour a week, plus the few decisions where your input genuinely shapes the work.
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Mostly remote, which keeps it flexible. On-site for the moments that need it. Travel, if required, goes in the contract up front.
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We work to deliverables, not a timesheet. Full-time, that's roughly three clients. The hours flex week to week, and are not tracked.
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You do. Your fractional builds and holds your funders, prospects, partners, and stakeholders on your organization's behalf, and they stay with you.
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Because visibility and growth doesn't happen in 90 days. Fund it for too short a window and you spend the money without the return, then lose years of visibility that could be compounding into support. A monthly fee also keeps cost predictable: same number every month, no surprise invoices.
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We address it directly and fast. Contracts include fair termination terms, with far more flexibility than employing someone.
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Often something in 3 to 6 months. The real gains usually show around 9 to 12, because this is relationships and systems, and those take time.
Is This For You?Fractional Fit
A Fractional Strategic Communications & Narrative Growth Partner fits if:
Growth Has Flatlined
Followers, list size, and engagement are stuck. Nothing moves.
No Room Left to Lead
Every hour on visibility is an hour not spent leading.
The Role You Can't Fill
You want a senior partner, but can't justify the salary line.
Losing People to Bigger Budgets
You've lost talent to bigger organizations, and the mission is paying.
Plans That Never Landed
You've hired consultants before. The recommendations never got implemented.
Ready for a Real Partner
You're ready to invest in someone equally invested in results.
How it works
A close look at where you are and where you're headed, then a 12-month plan with deadlines, outputs, and clear targets.
The Plan
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Your fractional executes day to day, manages your strategy, vendors, works with partners and stakeholders, builds systems, and reports on progress.
The Work
2
This isn't static, they review what's working, drop what isn't, and adapt.
The Adjusting
3
ServicesProject-Based Engagements
For organizations with specific strategy & storytelling needs
Growth Marketing Services
Scale your marketing efforts across multiple channels including: website & AEO, digital and print, email marketing, earned media, and organic social.
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Craft your brand identity and voice to resonate with your target audience.
Conduct thorough competitive landscape analysis and SWOT assessments to identify strategic opportunities.
Develop detailed buyer personas to better understand and engage your customers.
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Understand and optimize every touchpoint of your customer's journey.
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Engage your audience with compelling content that resonates.
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Keep your customers coming back for more with personalized strategies.
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Harness the power of data to make informed business decisions.
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Forge valuable connections for mutual growth and success.
Business Development Services
A lot of my work has been intrapreneurship—I’m brought in when an organization wants to expand it’s programming with a new offering.
With my experience in navigating diverse business landscapes and strategizing new avenues for growth, I'll help you lay a solid foundation for success. Let's collaborate to make your vision a reality!
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Provide personalized guidance and support to individuals or organizations embarking on a new journey.
Offer strategic advice and practical assistance in navigating the complexities of starting a new program or business.
Equip orgs with essential tools, resources, and frameworks to set a strong foundation for success.
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Brainstorm and strategize new avenues for business growth and expansion.
Identify untapped market opportunities and potential areas for diversification.
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Conduct comprehensive research to formulate effective business strategies aligned with your goals.
Develop actionable plans to execute and implement these strategies for tangible results.
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Execute new strategies with precision and iterative improvements.
Continuously track, monitor, and evaluate the success of these strategies.
Provide insightful analysis and recommendations for adjustments or pivots as needed to ensure optimal outcomes.
Let’s build something exciting together!
Have a complex project, campaign, or story that needs more clarity?
I’d love to hear what you’re working on.