Got 1,000 people to show up for democracy in early post-pandemic LA

With attendance at in-person events still weak we knew it would be a tough job to get people to come to LA

Project Details

Client: RepresentUs

Focus: Event Marketing & Partnership Activation

Role: Strategy, partnership management, content production

Project Type: Full engagement campaign

Challenge

Get 1,000 people excited enough about democracy to fly to LA and stay for three days. In-person event attendance was still soft industry-wide. The summit hadn't run in years. The subject — fixing a broken political system — isn't easy to make feel urgent and inviting at the same time.

Solution

Built a complete event marketing operation: a pre-event promo reel, social campaign, onsite partnership activation and content capture, and a post-event highlight reel. Created a marketing toolkit enabling 20 partner orgs to market directly to their own audiences. Built shared dashboards tracking ticket sales, press hits, web views, and social and email engagement metrics — so partners could see real-time results and amplify what was working.

Outcomes

  • 1,000+ attendees

  • 20 partner organizations activated with custom marketing toolkits

  • Strengthened the pro-democracy movement in advance of the 2024 elections

Making complexity portable

When 20 partners are telling the same story, accurate story only travels as far as the toolkit supports it to. Shared dashboards and plug-and-play assets turned a single organization's event into a sector-wide moment.

Promo Reel

Social Campaign

Onsite Partnership Activation & Content Capture

  • Partnership Activation

  • Live Radio Interviews & Podcast Recording

  • Danielle Allen, Harvard Professor

  • Jocelyn Benson, Secretary of State Michigan

  • Freedom is Brewing Cafe Banners

  • Ben Harper, Musican

Partnership Marketing Dashboards & Partners

Post Event Highlight Reel

Let’s build something exciting together!

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